Hey and welcome to the Meta Ads Handbook! 🖐
This is a living document containing everything we've learned spending millions of dollars on Facebook ads for clients and our own companies.
The best part about this being a living document, is the more questions you ask, and the more we continue to learn and connect with others, the better this will become.
So send your questions in and together we'll build out this guide more and more over time!
Oh and note that every time we say Facebook or Meta, Instagram is included in there too.
Let's start by understanding why Facebook is such a powerful way to advertise in 2024 compared to other tools and where it fits inside the current digital marketing landscape.
Section 2: Facebook's Latest Update
In 2024 Facebook continues to change the way it wants advertisers to advertise. This has created a massive opportunity for us as it allows us to make a bigger impact than ever before.
Section 3: What Campaigns Companies Launch
In this section, we'll run through the three campaign types successful companies launch and what this looks like in practice as one company grows from $0 to $13 million in 12-months.
Here you'll learn all about how to set targets that will help you know when what you're doing is working, and get you the pay increase you deserve.