Paid acquisition (like Facebook & IG ads) can literally make or break a business in 2024.
Whichever company can learn the fastest and acquire a customer for the least amount of money will be the one that succeeds.
And with the amount of data we can get now through digital marketing, more and more companies are moving away from traditional marketing techniques since it's hard to measure their success.
Instead, as a marketer, we're being pushed into rapid testing, learning, and optimisation that snowball results faster than ever before ❄
Facebook & IG ads are a cornerstone of most businesses across the world.
Facebook, the company, made 31.4 billion dollars in 2020 from ad revenue alone, up 5% from 2019 and companies are aiming to spend even more in 2021.
Companies are increasing their spend on social media advertising by 25% between 2019 to 2020 and it's looking to increase the same amount in 2021.
Finally, in 2020 we saw **10 years of eCommerce growth in just 3-months**.