So, in section 1 we covered why Facebook & IG is one of the most important parts of growing a company and why now is the best time to be a Facebook marketer.

In section 2 we covered the recent changes Facebook made which has created a huge opportunity for us to make an even bigger impact on the companies we want to work with.

Now we understand why we are here, let's jump into learning how successful companies set up and launch their ads as they grow.

Most companies follow the process of launching three types of campaigns:

• An evergreen / long term campaign

• A new product launch campaign

• A sale / event / holiday campaign

Example 1 - Koala 🐨

Let's use Koala as our first example.