Facebook recently launched an update that is putting an end to how Facebook marketers do their job 😬

So what happened? Ever since Facebook ads launched, Facebook has been using all the data it collects to essentially be able to read our minds.

We've all had that experience before where we're talking about dog beds and next second, we jump on Instagram and boom.

Dog bed ad.

Towards the end of 2020 Facebook rolled out a major round of updates as their algorithm is finally in a place where Facebook believes it can now predict customers better than a marketer can.

In fact, if you don't believe them, Facebook themselves encourage you to split-test between you managing everything vs Facebook managing it all.

But this is actually great news!