Now we know what campaigns a successful company launches, let's cover the mindset we need to have to do the same.

There is one main thing you need to get clear before we start launching Facebook ads.

What is your goal?

What does success look like to you and your business?

This is crucial to ensure you're getting the recognition you deserve as a marketer.

<aside> ✨ This mindset is how you secure your pay-rise, it's how you get clients to pay you for the hard work you're delivering, and it's how ensure the company can see you're delivering way more value than Larry. Silly Larry.

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The Old Process 🥱

Traditionally what happens is the marketing team gets a budget.

And then you spend that budget.